About Us

Fashion with Purpose, Designed by a Visionary

Elle Melbourne was founded by Elle Hughes, who shared a lifelong passion for style, self-expression, and celebrating women in all their forms. Raised in a multicultural home where creativity and confidence were deeply encouraged, she dreamt of building a fashion brand that would not only dress women—but uplift them.

After years of working in the fashion and design industries across London and Paris, Mabel saw a gap in the market: beautiful, elegant clothing that embraced real bodies, real lives, and real women. She envisioned a brand that would break away from narrow beauty standards and offer something more meaningful—styles that empower, fit effortlessly, and express individuality without compromise.

And so, Elle Melbourne was born.